Qwertys

Qwertys billboard "Créateur de programmes d'avantages" on a tiled wall

Qwertys designs tailor-made loyalty and rewards programs for banks, insurers and retailers, turning customer loyalty into a lever for growth.

The new identity is built around a confident wordmark and its “Q.” monogram, a vibrant pink-to-carmine gradient and the Aeonik typeface — bold enough for billboards, clear enough for dense product interfaces.

The system was rolled out across the website, the white-label rewards platforms, social media, out-of-home campaigns and event materials, all documented in shared brand guidelines.

Qwertys wordmark in white on a pink-to-red gradient
Aeonik typeface specimen — letters and numbers in a pink gradient
Uppercase alphabet set in Aeonik on a peach background
Construction grid of the Qwertys "Q." monogram
Color palette — Ember Black, Peach, Pink, Carmine and Snow
Brand guidelines slides — logo
Street poster with the Qwertys campaign and app icon
Woman holding a phone surrounded by cashback and order UI cards
Large Qwertys lightbox in a dark industrial space
Man smiling at his phone while shopping with bags in hand
Close-up of the Qwertys app icon on a phone home screen
Website hero with five phones showing white-label rewards platforms
Hand holding a phone with the Qwertys mobile website
Key figure cards — engagement chart and customer insights
Partner brands banner: Intégrez nos plateformes premium
Young woman looking at her phone in the street
Desktop screen showing the Qwertys website header
Series of Qwertys social media posts
Stack of Qwertys event wristbands in pink
Giant Qwertys campaign poster on a building facade