Kessel

Kessel is a news creator studio — a media and talent platform that brings together trusted voices of information, helps them grow and gives them the resources to amplify their impact.

The identity is built around a chrome “K” monogram, an electric blue and the contrast between Helvetica Neue and an elegant italic serif — the seriousness of news meeting the energy of creators.

The system spans the website, the talent and formats showcases, the mobile experience, print and out-of-home, with a giant KSTD signature that closes every touchpoint.