Murfy

Murfy repairs, maintains and installs everything for the home — from appliances and heating to solar panels — with the conviction that the home is the first place to act for a more sustainable world.

“La maison Murfy” brings the brand to life through a warm, slightly surreal universe: pink interiors at golden hour, hand-held tools on starburst stickers and a friendly, accomplice tone.

The concept was rolled out across the website, the mobile experience, social media, testimonials and out-of-home campaigns.